Time flies…
Two days ago we were all listening to Sexy bitch by Guetta ft. Akon or I’m sexy and I know it LFMAO and now, reviewing the music that is currently playing in the clubs and that in turn has more plays on Youtube, Spotify, Itunes, Soundcloud etc. we have names like Becky G, Ozuna, J Balvin or Daddy Yankee. We woke up one morning and suddenly everything was different. Everything happened so fast…
But what has happened over the years? In this blog we will talk about how and why. And it is true that trap and reggaeton (especially the latter) have replaced and far surpassed the volume of consumption that could once be attributed to Anglo-Saxon genres such as house and some of its derivatives such as tech-house, synth pop, dance, EDM… the fact is that the new commercial genres have eaten the ground of the machineros/ poperos both on the main internet music platforms and in the dance spaces.
So what are the reasons why house music and its derivatives are no longer part of the mainstream genre circuit and mass consumption? I won’t beat around the bush: it’s all because the industry is looking for simplicity.
