Are you trying to get your music in front of people’s ears? Do you want to reach a certain audience at your concerts but can’t reach anyone? Are you gawking at the picture above wishing that one day you will be the one receiving the energy of so many people?
In this blog I give you the 4 main keys to slowly but surely achieve the success you’ve always dreamed of in music!
Let’s not fool ourselves: without truth, originality and good taste you are not going to get anywhere. The keys don’t work miracles, they are just guidelines to follow to pave the hard road to recognition. You have to be good, to create something fresh in a masterful way. One idea could be to bring together characteristics of two genres in an original and fresh style with your own defining language and flavour, as Rosalía did by mixing flamenco and copla with urban music.
Other signs of originality can be a particularly different way of singing or some particularity that might appeal to your style.
You can also bring a genre that is little known in your country from foreign countries, i.e. create a niche market. This is done by television channels, which pay for the rights to programmes that have been successful abroad and reproduce them as they are but in our language and with certain licences but sticking to the original format. They buy ideas they believe in. You do the same, an example would be to make Ryb in Spain. There aren’t many authors here who are clearly recognised at a national level. If you have a high-pitched voice and you like soft, romantic styles this is your chance, get building! Get together with a good music producer and start creating a niche market. That way you will get to the top, but be careful, you won’t get there without effort and some sleepless nights.
In this sense, the most important advice I can give you is not to be too explicitly similar to a well-known artist. If you don’t bring anything new to the table, you will be pigeonholed into a kind of tribute to the artist in question. Always create autonomously and as independently of the artistic language of other musicians as possible.
Create your character, your brand. You have to leave your mark like a stamp, create your own image, a style of dress for your Instagram photos, a photographic aesthetic, etc. Sell your audience what your audience wants, always respecting what you want to be as an artist and your values as a person. Enamour your fandom with your self-confidence, your funny side and your generosity.
Being active on social networks and keeping your target audience informed is also of vital importance. And how is this done? Very simple, through newsletters and mailing lists through which you can keep your followers informed of every little movement that you want them to know.
You have to have that clientelistic attitude with the target. Offer content constantly and keep the people who are interested in you up to date. In the same way focus on increasing the number of followers so that more and more people are aware of you. The more followers you have in your area/country, the more venues, bars, theatres… will open their doors to you, encouraged by your power in the networks. The more visibility, the more venues you will be able to fill.
There are two ways to increase your followers:
That is, uploading professional and engaging videos and photos, selling personal and intimate experiences with your audience at your concerts, or simply special or different, showing people that going to one of your concerts will be something unique and new. It is important that you interact with your fandom constantly: give them the possibility to give their opinion and offer their influence on you, either through surveys, questions, etc., or by attending to them in private messages, comments and substitutes.
There is nothing wrong with the artificial word, in love and war anything goes. Invest in different campaigns, be it SEO promotions on your website, Google Adwords, Facebook and Instagram advertising, etc. At concerts also give feedback in some way, either by handing out cards, or with your social media on a poster, etc.
It’s important to offer your target audience incentives or appeals to keep them hooked and to be able to inform them of every update you make about your art. Within that customer commitment I was talking about at the beginning of the blog, you could go a step further: treat them as a customer: offer them things that suggest a more personal treatment, closer, so that what you give them is more personalised: a signed record, an invitation to one of your concerts, etc.
That’s all for today, I leave you here below some blogs of the style, and remember that you can buy rap, trap, dembow, pop, r&b, dembow, reggaeton… beats! A la carte.